Aduna Bul Understanding is a Senegalese brand that promotes African culture through the slogan "Loving Afrique.Porter Africa." Created in 2011, the brand begins with a Facebook page, with publications outfits designed by the designer Ndeye Absa Gningue which at the time talking about the history of African scarf and Textiles "made in Africa". It is not defined as a fashion designer, but as an engine of economic development in the service of crafts and entrepreneurship through Art. His love for Africa inspires in the choice of fabrics Wax- she found in the streets of Surulere in Lagos- This will lead to the launch several collections which she sells locally and abroad. Through its sales, it accompanies children and women in prison, in order to give them a second chance in life, hence the name "Aduna Bul Understanding" or ABC ...